About MediaVillage
About Our Business
Sign In Sign Up
Advertising, Shopper Marketing and Trade Communications Spending Data and Forecast 2000-2020
byJack Myers
A 45-Page Detailed Report View details
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
By Michael von Gonten July 21, 2015

Are the CPGs Flying Blind with Their Advertising?

More Thought Leaders Archive
Click here to view the photos
12 19 36 1

No one would willingly fly in a plane with faulty gauges. No pilot would chance a takeoff without a complete set of working instruments. And yet, the CPGs (Consumer Packaged Goods companies) seem to be flying with faulty gauges to measure their advertising.

Page of Prev Next
12 19 36 1
AlertMe

Michael von Gonten

Mike is a 40+ year veteran of advertising measurement that spans: measurement system development, copy testing, split-cell test markets, predictive market models, ad awareness tracking, media analysis and sales response modeling. .  He has extensive e... read more

ADVERTISEMENT

Most Shared

  •
    Cameron Mathison on Making Changes and Following Dreams
  • Lessons Learned at the She Runs It Multicultural Alliance Bootcamp
  • Sinclair’s Brian Hunt on Helping Local Advertisers Target Cord-Cutters
  • Lindsay Hartley Does Double Duty in Lifetime’s “Killer Twin”
  • TCA: Hallmark Names Rebecca Romijn Ambassador of Pet Inititiative
Media Village logo

12 19 36 1
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
ORDER OUR REPORTS
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up