Trust and Brand Safety are two of the three most important factors contributing to media planning and buying decision-making. Relevant Audience Reach, trust and brand safety have become the holy grail for building media value, outweighing technology advances, innovation, advanced data and analytics, and original content development. While "trust" and "brand safety" may appear to be peas in a pod they are, in fact, evaluated based on different and sometimes mutually exclusive standards. The Myers Report, in its major annual Survey of Advertiser and Agency Executives on 82 Media Companies' B2B Relationships, Service and Value, describes "trust" as "Delivers on promises. Data is clear and credible." "Brand safety environment" is described "Content and surroundings are trusted by me/my clients." A window into the media organizations rated by ad execs in the top ten among 82 companies in each category provides insights into how media companies can elevate their stature and brand perceptions. TheMyers Report shares exclusive insights on the role of trusted partnerships and brand safety in this week's summary of our new industry survey of 750 advertiser and agency professionals engaged in the media planning and buying process. MyersBizNet members can scroll down to read more or access The Myers Report.
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