Let's face it. Even if you're knee deep in the world of programmatic advertising, the exponential rate of change in ad tech can confuse the lay-marketer, and even the most advanced practitioner. From the outside, programmatic may seem the definition of an automated process. The truth is there are many parties hungry for insights, best practices, and innovation that go far beyond the nuts and bolts of the technology.
Ashley Wheeler of Rubicon Project on How Human Insights Can Differentiate Programmatic
