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Attribution Issues Are About to Make Your Head Explode!

Attribution Issues Are About to Make Your Head Explode!

Author

David Smith photo

David Smith

Publish date

February 09, 2018

Channel

The Village Smithy
6 32 50

Do you have issues with attribution?  Determining which media or combination of media is responsible for conversion of a prospect is daunting, and the new media technologies that are rapidly growing are about to make it much more challenging.  For traditional media, econometrics modeling has historically been used for attribution.  This is a look-back method using sophisticated tools to measure various traditional media types on how their scheduling and weights have impacted ROI, sales or awareness, depending on goals. 

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David Smith photo

David Smith

Dave Smith is an internationally recognized digital advertising and media expert, and is well-known within the marketing community as a thoughtful, provocative, and forward-looking authority. As a pioneer of new media application, media strategy, planning… read more

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