There is almost an art to measuring the optimal ad frequency in a campaign. And it's been stymied by some misperceptions over the years. That issue was front and center during a recent Audacy webinar that unveiled findings in a new study that debunked some commonly held beliefs.
Audacy Study Reveals the Optimal Frequency to Engage Audio Users
![Audacy Study Reveals the Optimal Frequency to Engage Audio Users](/media/articles/iStock-129975598333.jpg.550x380_q85_box-24%2C0%2C618%2C412_crop.jpg.webp)