There is almost an art to measuring the optimal ad frequency in a campaign. And it's been stymied by some misperceptions over the years. That issue was front and center during a recent Audacy webinar that unveiled findings in a new study that debunked some commonly held beliefs.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.