There is almost an art to measuring the optimal ad frequency in a campaign. And it's been stymied by some misperceptions over the years. That issue was front and center during a recent Audacy webinar that unveiled findings in a new study that debunked some commonly held beliefs.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
