Barb Huggett of Captivate Canada on Capturing Attention through Innovation

In the office that Captivate’s Toronto team moved into earlier this month, the employees never leave.  Or, at least their 3-D printed replicas don’t.  Barb Huggett, head of sales for Captivate in Canada, had the statuettes created for display in their reception area, instead of hanging more traditional staff photos (see photo below).  As Senior Vice President, Advertising Sales and General Manager of Canada for the location-based digital video network, best known for its in-elevator screens, Huggett manages both the real estate and advertising sides of the business.  Opting for innovation has become something of a trademark throughout Huggett’s career, which became clear during our recent interview.