OUTFRONT on OOH as a Highly Influential Means of Marketing

Sometimes you39re swamped with meetings and miss out on reading the can39tmiss articles that published during your hectic dayamp160 No worries We39ve got you coveredamp160 In our quotBest of quot seriesamp160we recap top member and topicspecific content so you can see what you might have missedamp160 In this edition we examine OUTFRONTamp160Media39s most popular content including digital OOH case studies technology influencer cultureamp160and moreWhy OOH Is the Most Trusted InfluencerA recent survey found that 52 percent of Millennials said that they trust social media influencers less these daysamp160 However at the same time 58 percent of Millennials also noted that they prefer ads from their favorite social media influencersamp160 So opinions on influencers are splitamp160 With that in mind how can brands find an advertising medium to connect with their audienceamp160 And when working with influencers how can a brand make sure that their message resonatesamp160amp160Learn more about how influencer culture and OOH go handinhandThe Two Future Mediums of AdvertisingToday39s advertising capabilities and the ability to target your audience are greater than they have ever beenamp160 What has shifted in advertising to make room for a new world view and what lies aheadamp160amp160Read up on OUTFRONT39s predictions for the future of OOH adsWork that Works IAB Releases 19 New Digital OOH Case Studies2019 was a stellar year for the outofhome industryamp160 With headlines such as Why Billboards and Outdoor Adsamp160are Booming in the Smartphone Ageamp160Facebook Pushes Online Ads Then Spends Its Cash on Billboardsamp160People Love Instagramming Billboards and It39s Great for Advertisersamp160and Billboards amp160Yes Billboards Are Having a HeyDay in a Digital Worldamp160it is clear that OOH is on the rise and closely intertwined with both digital engagement and natively digital advertisersamp160 OOH39s power to drive massive digital engagement is often a core indicator of a campaign39s success Get the details on these valuable case studies hereHow Technology Locationamp160and Creativity are Defining OOHThere39s often a debate in marketing and advertising What is the most essential element to successful campaigns art or scienceamp160amp160Learn how both of these aspects played into OOH ads in 2019Creating a Virtuous Circle in OOHA couple of years ago a new startup MakeSpace disrupted a category with a smart seamless digital approach to storageamp160 Central to its launch strategy was OOHamp160advertising the campaign created one of best examples of a quotvirtuous circlequotamp160amp160OOH provided brand awareness and drove traffic to the MakeSpace website while OOH displays were also used across their social channels like content which increased audience engagement and led to an increase in responses and sharesamp160 Read about this seamless campaign process hereDon39t stop now Read more from Outfront Media InSites on outofhome and trends and strategiesClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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OUTFRONT on OOH as a Highly Influential Means of Marketing

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