Broadcast Network Ad Revenues to Grow 60% This Decade. Plus TV Market Update

Network television advertising revenues will grow this decade at six times the rate of growth generated between 2000 and 2010 according to the new 20002020 Media and Marketing Investment Report from Jack Myers Media Business Report available exclusively to corporate subscribers Over the past decade broadcast network ad revenues increased 89 from 170 billion to 185 billion tracking well below the rate of inflation The new Myers forecast projects annual broadcast network ad revenues in 2020 at 294 billion a 10year growth rate averaging 60 annually See detailed annual growth chart below A significant contributor will be digital ad revenues which Myers forecasts will increase from 750 million in 2010 to 76 billion in 2020 representing 26 of total broadcast network advertising Traditional broadcast network commercial ad revenues are forecast to increase an average 21 annually while digital revenues will grow almost 30 annually Between 2000 and 2010 broadcast networksamp8217 share of total marketing communications budgets remained steady at 31 In 2020 Myers projects that broadcast networks will capture 39 of the total 760 billion in marketersamp8217 advertising and promotional spending See our 2011 broadcast network TV market update belowJack Myers Media Business Reportamp160amp160amp160amp160amp160Broadcast Network TV Advertising InvestmentsForecastamp160amp160Traditional and Digital Ad Spendingamp160amp160amp160amp160amp16020102020amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160000000amp160amp160amp160amp160amp160amp160amp160amp160YearTotalBcst Network TV Traditional Advertisingamp160Bcst Network TV Digital Advertisingamp160 Change Shareamp160 Change Shareamp160amp160amp160amp160amp160amp160amp160amp160amp1602010184861773654959amp160750400412011193051817925942amp1601126500582012200711827005910amp1601801600902013210651854415880amp16025214001202014223481900825851amp16033413251492015236591948325823amp16041762501772016250782006730800amp16050112002002017264322066930782amp16057631502182018275372108320766amp16064541202342019282642129310753amp1606971802472020294102182625742amp160758488258Source Jack Myers Media Business Reportamp169 copyright 2011amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160amp160SOURCE Jack Myers Media Business Report Media ampamp Marketing Investment Forecast December 2010 Source details available hereThe detailed annual 20102020 forecasts for 55 media and marketing categories are available to subscribers at wwwjackmyerscom Subscribers have passcode access If you require your User ID andor password contact maryannjackmyerscom BROADCASTCABLE NETWORK TV MARKET UPDATEThe TV and digital ad markets continue to show signs that growth will be robust into the foreseeable future Upfront market indicators are suggesting acrosstheboard CPM increases in the midtohigh single digits with selected deals potentially breaking the double digit CPM growth barrier James Dix analyst at Wedbush reports that amp8220broadcast prime time revenue is tracking up double digits in March quarter with CBS tracking up midto highteens cable networks are gaining share from broadcast in prime time revenue in the March quarter with Viacom39s MTV one beneficiary tracking up roughly 20 in prime time revenue and American Idol39s continued dominance is helping to maintain FOX39s healthy premium in average unit price in prime timeamp8221 Even with no Olympics and election money and with a possible NFL strike on the horizon both broadcast and cable networks are expressing confidence that they will be successful in generating sufficient CPM and revenue increases to offset midsingle digit yeartoyear ratings erosion in most daypartsYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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Broadcast Network Ad Revenues to Grow 60% This Decade. Plus TV Market Update

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Broadcast Network Ad Revenues to Grow 60% This Decade. Plus TV Market Update

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