It's an open industry secret: The standard demo breaks of 18-49 and 25-54 are hopelessly out of date and don't reflect the true value of today's consumers and their buying power. The industry has been slow to change. But for the past couple of years, A+E Networks has diligently worked with agencies to integrate broader demographic breaks within traditional linear deals, packaged with digital and social wherever it makes sense.
Busting the Demo Logjam: A+E Provides Fresh Ways to Reach Valuable Audiences
