BuzzFeed, US Army, Swedish House Mafia, Shell & More - [L]earning Media

BuzzFeed ampamp CNN Team Up on a YouTube ChannelVentureBeat 5282013CNN and BuzzFeed are going for the social media gold with a new YouTube channel containing clips handpicked for shareability Activist Eyewear Takes Hollywood by Storm with Feature This Branded Entertainment Market Wired 5292013Activist Eyewear a designer and manufacturer of highperformance glasses has taken Hollywood by storm with Feature This branded entertainment The brand39s big success came out of the gate with an appearance on quotThe Voicequot where contestant Michelle Chamuel wore its eyeglasses on national televisionShell Develops Branded Contentwarc 5222013To promote Shell Advance the motorcycle lubricant the company has launched a sixpart series that examines local motorcycle culture Freedom Riders Asia will air on Star Sports a Fox channelUS Army Gets Into Branded Content with RecruitmentFocused Reality ShowBrand Channel 5232013The US Army wants to show potential recruits what it means to be quotArmy Strongquot Just as the largest branch of the American military has pretty much stayed apace with advertising genres in the four decades since it became an allvolunteer force the Army is now launching a realitytype brandedcontent TV series to relay that message in a different and thorough wayTwitter Adds Cards to Help Brands Register EmailsMashable 5222013Twitter just took another step towards helping brands generate revenues from the social network The company announced a new feature on Wednesday called the Lead Generation card which gives businesses a way to register users and their emails for promotions or memberships directly within a tweetKate Spade InStore ExperienceCommunication Arts 5212013When Kate Spade set out to open retail stores for its new brand Saturday it wanted to create a destination for millennials who spend their life online So it was decided to replace paper signage with iPads to support more dynamic and interactive product information video and social integration for the hyperconnected customersSwedish House Mafia Parts Ways in New Volvo CampaignAdage 5202013This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content product placement and social media Startup Pushes PinterestLike Native Ads PlayAdweek 5292013Every day another company makes a foray into native advertising But this latest one is less about editors and custom content Rather it39s an attempt at taking Pinterestlike images and turning them into ads running across the InternetGumroad Launches a Simple and Cheap Platform for Selling Streaming VideosTechcrunch 5292013Hey aspiring filmmakers Gumroad the crazy simple platform for selling digital goods is rolling out a pretty big new feature for you this morning ondemand video streamingWhy Reddit Is Betting On Original ContentAd Age 5282013The quot80s clichamp233 is that video killed the radio star Now it39s quickly killing other priorities as a growing number of media concerns put greater focus on original programming all in a quest for higher CPMs Some are new playersYouTube39s New Tool Makes it Easy to Create SlowMo VideosMashable 5292013What turns an average video into a spectacular one Slow motion Working under the premise that quotslowmo makes everything betterquot YouTube added a new slow motion enhancement tool to its builtin editor on Tuesday making it accessible to everyone who uses the site to create videosNo the Job of Social Media Editor isn39t Dead But it Sure As Heck Better be EvolvingpaidContent 5312013If you want to get a lot of people to share your post on social media here39s a tip Take a shot at the whole idea of socialmedia editors BuzzFeed writer Rob Fishman himself a former socialmedia editor at Huffington Post may or may not have had that principle in mind when he wrote a post entitled quotThe social media editor is deadquot but it worked like a charm anyway his piece burned up Twitter and Facebook like a flash fire on Wednesday and sparked a passionate debate10 interesting Digital Marketing Stats We39ve Seen This WeekEconsultancy 5242013Stats include social advertising in the alcohol industry a drop in Facebook usage consumer loyalty barriers to mobile payment adoption and Google News10 Hot Social Networks to WatchMashable 5292013We39ve compiled a list of 10 social platforms with huge potential Some are expanding rapidly others have yet to launch Here you39ll find blogging platforms to express something more than disdain for your soggy sandwich or the most LOLworthy cat GIF for the record it39s this oneNew from the LM Blog Online Video Viewing Measurement System In Response to Rising Client Skepticism 5312013There is some growing skepticism among clients surrounding ad inventory legitimacy Clients are unsure if their videos are being viewed To end this doubt a group of companies who work in video advertising came together to create OpenVV Open Video View a common measurement system for online video viewabilityCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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