CNN and BuzzFeed are going for the social media gold with a new YouTube channel containing clips hand-picked for shareability.
Market Wired 5.29.2013
Activist Eyewear, a designer and manufacturer of high-performance glasses, has taken Hollywood by storm with Feature This! branded entertainment. The brand's big success came out of the gate with an appearance on "The Voice," where contestant, Michelle Chamuel wore its eyeglasses on national television.
To promote Shell Advance, the motorcycle lubricant, the company has launched a six-part series that examines local motorcycle culture. Freedom Riders Asia will air on Star Sports, a Fox channel.
Brand Channel 5.23.2013
The US Army wants to show potential recruits what it means to be "Army Strong." Just as the largest branch of the American military has pretty much stayed apace with advertising genres in the four decades since it became an all-volunteer force, the Army is now launching a reality-type branded-content TV series to relay that message in a different and thorough way.
Twitter just took another step towards helping brands generate revenues from the social network. The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet.
Communication Arts 5.21.2013
When Kate Spade set out to open retail stores for its new brand, Saturday, it wanted to create a destination for millennials who spend their life online. So it was decided to replace paper signage with iPads to support more dynamic and interactive product information, video and social integration for the hyper-connected customers.
This music video created by Volvo for the dance group Swedish House Mafia cleverly bridges the gap between branded content, product placement and social media. ...
Every day, another company makes a foray into native advertising. But this latest one is less about editors and custom content. Rather, it's an attempt at taking Pinterest-like images and turning them into ads running across the Internet.
Hey, aspiring filmmakers! Gumroad, the crazy simple platform for selling digital goods, is rolling out a pretty big new feature for you this morning: on-demand video streaming.
Ad Age 5.28.2013
The "80s cliché is that video killed the radio star. Now it's quickly killing other priorities as a growing number of media concerns put greater focus on original programming, all in a quest for higher CPMs. Some are new players.
What turns an average video into a spectacular one? Slow motion. Working under the premise that "slow-mo makes everything better," YouTube added a new slow motion enhancement tool to its built-in editor on Tuesday, making it accessible to everyone who uses the site to create videos.
If you want to get a lot of people to share your post on social media, here's a tip: Take a shot at the whole idea of social-media editors. BuzzFeed writer Rob Fishman (himself a former social-media editor at Huffington Post) may or may not have had that principle in mind when he wrote a post entitled "The social media editor is dead," but it worked like a charm anyway: his piece burned up Twitter and Facebook like a flash fire on Wednesday and sparked a passionate debate.
Stats include social advertising in the alcohol industry, a drop in Facebook usage, consumer loyalty, barriers to mobile payment adoption and Google News.
We've compiled a list of 10 social platforms with huge potential. Some are expanding rapidly; others have yet to launch. Here, you'll find blogging platforms to express something more than disdain for your soggy sandwich or the most LOL-worthy cat GIF (for the record, it's this one).
New from the [L]M Blog
There is some growing skepticism among clients surrounding ad inventory legitimacy. Clients are unsure if their videos are being viewed. To end this doubt, a group of companies who work in video advertising came together to create OpenVV (Open Video View), a common measurement system for online video viewability.
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