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By Simon Applebaum July 27, 2017

Cadent's Full Kids Press of 2017

Cadent Archive
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More is the new black when it comes to the children's television marketplace.  As new programming options in that marketplace surface, from multi-hour blocks on broadcast or cable to 24/7 multicast, video-on-demand and streaming services, national advertisers find themselves spending more Upfront money on existing services in order to compensate for continued fragmentation of their audiences.

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Simon Applebaum

Simon Applebaum has covered the TV medium for more than 35 years.  A recurring MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, the program all about TV now in its 11th year. Tomorrow runs live Mondays and Fridays at 3 p.m. Ea... read more

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