More is the new black when it comes to the children's television marketplace. As new programming options in that marketplace surface, from multi-hour blocks on broadcast or cable to 24/7 multicast, video-on-demand and streaming services, national advertisers find themselves spending more Upfront money on existing services in order to compensate for continued fragmentation of their audiences.
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Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more