One thing we can all agree on: The Barbie marketing campaign connected to the movie launch has been jaw-droppingly good. Over 30 activations have been meticulously orchestrated, ranging from branded skates to a life-sized Malibu dollhouse. Even Google has gotten in on the action, unveiling an easter egg that triggers a flurry of pink starbursts when people search for "Barbie," the film's director Greta Gerwig, or its stars, Margot Robbie or Ryan Gosling. The teams involved with marketing the movie have a lot of awards coming their way. And, of course, many brands and agencies will want to replicate these incredible results.
Can We Replicate Barbie's Marketing Magic?
