CARE and P&G Empower Girls to ‘Take the Mic’ to Celebrate International Day of the Girl

quotWe wanted to create stories for people to think more deeply about girls39 experiences and how harmful gender norms can impact a young girl39s lifequot said Monica Rowe Chief Marketing Officer at CARE an organization dedicated to fighting poverty with a special focus on working alongside women and girlsThe multichannel campaign was done in partnership with PampampG It features videos from two workshops held in Los Angeles and Rwanda led by filmmaker and education activist Zuriel Oduwole The workshops leveraged the power of girls39 voices and provided storytelling and filmmaking techniques and training in addition to confidencebuilding exercises to help teenage girls tell their own stories in their own way and speak up about issues they care most about In Los Angeles CARE partnered with Girlsamp8217 Voices Now part of Womenamp8217s Voice Now and Jack ampamp Jill of America IncThe video for the campaign features a voiceover from awardwinning actress Anna Cathcart known for her roles in films such as Netflix39s To All the Boys I39ve Loved Before and Disney Channel films Descendants 2 and 3quotCARE39s approach is not simply to support girls but also to uplift their voices to influence changeamp8212for themselves and in their communities Supporting girls39 voices and their leadership worldwide is incredibly important and the TakeTheMic campaign positions a new generation of girls to speak up and be heardquot said CathcartOn social media CARE enlisted select influencers to quotTake the Micquot and share a time when they stood up for themselves They also created an Instagram and TikTok filter that supporters can use to share personal stories of how they39re making the world a better placeTo continue the celebration and raise awareness for this day on October 11th almost fifty iconic buildings and landmarks around the world will light up in CARE39s campaign colors orange and pink Some of the landmarks include One World Trade Center in NYC Niagara Falls the CityLink Sound Tube in Melbourne Australia and the Rock 39N Roll Hall of Fame in Cleveland OH Others include City Halls bridges sports arenas like the Las Vegas Ballpark and art installations like Orlando Florida39s Take Flight sculpturequotSpireworks in collaboration with The Durst Organization illuminates iconic buildings across the New York City skyline to champion significant and worthy causesquot said Mark Domino Founder at Spireworks quotTogether in partnership with CARE we are highlighting the International Day of the Girl so that the illuminations at One World Trade Center One Bryant Park 151 West 42nd Street and Sven can serve as beacons of hope curiosity and empowerment for allquotInternational Day of the Girl highlights the essential role of girls in building a more equitable and prosperous world Girls embody strength resilience and hope Yet they face many challenges when making life choices due to social norms that restrict their rights According to the United Nations approximately one in five girls is married in childhood And despite recent progress nearly 130 million girls around the world are still excluded from the classroom Worldwide nearly one in four girls aged 1519 years is neither employed nor in education or training compared to 1 in 10 boys of the same age This education gap affects girls for the rest of their lives This isn39t just a social issue it39s also economic The World Bank estimates that workplace gender inequality could cost 160 trillion twice the value of the global economy These stark figures underscore the need for systemic change and the importance of girls being able to have their voices heardPampampG is a proud presenting partner for CARE39s International Day of the Girl campaign Together CARE and PampampG work towards creating a more genderequal world fostering educational and economic opportunities for women and girls and improving access to clean drinking water and proper hygieneBy recognizing the rights of girls around the world promoting education and fostering empowerment we move one step closer to achieving gender equality and a brighter future for allClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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CARE and P&G Empower Girls to ‘Take the Mic’ to Celebrate International Day of the Girl

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Brandie Feuer

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CARE and P&G Empower Girls to ‘Take the Mic’ to Celebrate International Day of the Girl

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