The media industry is known for its expansive participation in a range of good causes. One such initiative is Coaches vs. Cancer, which, according to Chloe Lipman, Vice President of Community Development at the American Cancer Society, is "a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches that empowers coaches, teams, and the sports marketing and media industry to increase cancer awareness efforts, organize fundraising activities, and support advocacy programs." This collaboration, active since 1993, has raised more than $140 million to support the American Cancer Society's mission to save lives from cancer.
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