Coca-Cola, the world's most recognizable brand, is expanding its presence next week to virtual world There.com. Actually, it's more of a mass migration. Coke Studios (re-christened as CC Metro) has been up and running for the last five years and it has an eight million strong population, close to the population of Sweden and about the size of World of Warcraft. CC Metro will get a continent of its own-- shaped like the iconic Coke bottle -- on the Makena Technologies' platform. Coke's Interactive Brand Manager Jean Mertz, in an exclusive interview with Jack Myers Media Business Report, advises the move to There.com "allows us to give our community access to exclusive content from American Idol, the American Music Awards, NASCAR, NCAA, to athletes, trips, and events. There's no better way to do that than through a virtual experience."