On a range of important dimensions, consumers are far more excited by brand experiences than traditional advertising. They consider brand experiences to be more likeable, unique and exciting. This is not a niche audience we are talking about: 80% of Americans have engaged (18%) or are interested in engaging (62%) with brand experiences, and this interest is high across all age cohorts.
Consumer Influencers Are In Love With Brand Experiences … And They Are Telling Their Friends.
![Consumer Influencers Are In Love With Brand Experiences … And They Are Telling Their Friends.](/media/articles/sales_jason-goodman-bzqU01v-G54-unsplash.jpg.550x380_q85_box-72%2C0%2C3532%2C2403_crop.jpg.webp)