A fresh set of marketing opportunities is gathering momentum at A+E Networks as its sales team meets with clients during the Upfront season armed with compelling research results and an expanded slate of opportunities. That has particular significance for Jim Hoffman, A+E's Executive Vice President, Program Partnership and Strategic Initiatives, as he was tasked with executing the so-called "Enthusiast" solution when he joined the network about a year-and-a-half ago after working at NBC for over 20 years.
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