The first day of the 2022 ANA Multicultural Marketing & Diversity Conference, November 6-8 in Hollywood, FL, will focus on multicultural marketing in the Metaverse. While the Metaverse is for everyone, there are potential DEI issues that impact representation and access. Desi Okeke (pictured at top), Director Degree Deodorant at Unilever, recently spoke with ANA Senior Director Gena Casciano about the creation of the Degree Metathon and how this Metaverse activation enabled consumers to do things and see themselves in ways they never have before.
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