Creating a New Virtual World Free of Physical Limitation and Societal Stereotypes

Gena Casciano Tell us about the Degree Metathon and how you used the Metaverse to create a marathon experience that was open to allDesi Okeke We viewed the Degreeamp174 Metathon as a test and a foray into the metaverse which we know is and will continue to be a vital place for us to connect with consumers For Degreeamp174 this was a ripe space for us to insert our purpose which is to quotInspire Confidence in Everyone to Move Morequot Our goal was to elevate the differently abled the plussized and various genders and ethnicities and create a safe space where if desired they can represent their true selves Inclusion of adaptable wearables like prosthetics wheelchairs etc made it possible for this community to be seen and heardCasciano Building on your success with the Metathon what are your plans to create a more inclusive MetaverseOkeke We were so encouraged by the success and interest that we are working with experts in the industry to create a longterm strategy that allows us to continue our mission to drive change in the Metaverse and have it be more reflective of real world We are just getting started and not done yetCasciano What other multicultural Metaverse activations have you seen that have broken through and that you admireOkeke Doveamp174 has been building their purpose campaign on real beauty and selfesteem with women for many years and most recently moved their fight to the Metaverse specifically the gaming space Here women are in many cases shown as one dimensional body shape abilities ethnicity etc There are many stereotypes to break down and Doveamp174 has taken on the need to show our girls there are alternatives and that you can truly be who you want to beCasciano What are the key action steps practices that have helped your company improve the diversity within your marketing departmentOkeke Creating a very intentional plan with DEI at the cornerstone of our brand say and brand do Clarity on who we will serve and how Bringing our choices through the line in casting influencers brand doNGOs engagement activations and crafting of our mix Having a healthy check and balance throughout the year to ensure we are standing by our principlesCasciano You will be speaking at the ANA Multicultural Marketing ampamp Diversity Conference What are you looking forward to learning while there or who are you looking forward to hearing fromOkeke No 1 goal for me is to connect in with peers and be exposed to the great work happening Second is to make 13 meaningful connections of which we can continue to learn and motivate each other as we move through this space No one said change is easy so partnering with likeminded people who also see the value can go a long wayClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Creating a New Virtual World Free of Physical Limitation and Societal Stereotypes

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Creating a New Virtual World Free of Physical Limitation and Societal Stereotypes

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