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Dan Kelly of DISH Media Offers a Multi-Dimensional Media Plan for Holiday Marketing

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Dan Kelly of DISH Media Offers a Multi-Dimensional Media Plan for Holiday Marketing

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Steven Stark

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DISH Media InSites

Last year the holidays were made -- and many would say saved -- by e-commerce, but this year's holiday season offers a more nuanced set of challenges. Advertisers have to strike a balance between retail and direct sales and cannot rely solely on social for prospecting and retargeting. To help brands, retailers and agencies plan their holiday media buying strategies, MediaVillage spoke to Dan Kelly, Director at DISH Media, about the need to take a multi-tiered approach to reach consumers; how to extend reach beyond consumers, and how to improve marketing ROI.

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Steven Stark

Steven has over 20 years’ experience working as an advertising copywriter and concept director. He has worked for hundreds of clients, brands, and agencies in the B2B and B2C space during his career. When he’s not creating marketing he’s… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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