Cadillac CMO Deborah Wahl (pictured above, right) joined a Brand Innovators fireside chat at CES to discuss the vehicle as "infrastructure technology." She's proud of Cadillac's culture, she told Executive Vice President of Viacom Ad Solutions Val Bischak, explaining how a culture of innovation has allowed them to keep the legacy brand relevant to new consumers through a focus on technology and diversity of thought.
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