To be successful in sales, one must monitor where the market is going while being flexible enough to respond. For Dave Antonelli, DISH Media's director for Sling TV, that includes taking a holistic view of all the services that DISH Media has to offer, from live OTT to traditional linear; programmatic to addressable.
DISH Media Expands Cross-Platform Addressable With Best-in-Class Technology and Consultative Sales
![DISH Media Expands Cross-Platform Addressable With Best-in-Class Technology and Consultative Sales](/media/articles/cross_platform_promotion_9RSuv8s.jpg.550x380_q85_box-16%2C0%2C270%2C176_crop.jpg.webp)