Peak TV is upon us, and yet, for all of the programming and technological advances made over the last 15 years, TV advertising has remained static since the 1950s. Though TV advertising is ripe for disruption, for an industry that has operated as is for so long, change will take time. Marketers continue to broadly define their target audience and then buy media across the networks and programming they feel best reaches this audience. Digital advertising has partly solved this, but marketers still very much want to be part of the TV conversation -- it's called Peak TV for a reason, after all. But what if marketers can have the best of both formats, combining the specificity of digital advertising with the sweeping scale of TV?