"Diversity" Voted ANA 2021 Marketing Word of the Year

Since 2014 the ANA has surveyed its committee members to select the marketing word of the year In choosing the word the ANA staff identified a list of 12 final candidates Members were then asked to cast their votes to determine the winner The survey posed two questionsWhat word should be the ANA Marketing Word of the YearWhy did you vote for that wordThis year voting was done online the week of November 29 A total of 205 ANA committee members participatedRepresentative responses to quotWhy did you vote for 39Diversity39 as the ANA 2021 Marketing Word of the Yearquot includedIt is the future for business and an imperative for marketers and marketing as we set the pace for an inclusive world where representation mattersDiversity has taken a different importance and relevance this year for our customers and audiencesThis year we all had to consider whether our teams our agencies and content reflected our diverse culture and customersIt39s been a prolific movement by marketers to ensure they are meeting the expectations demanded by consumers following the events of 2020 and the historically underrepresented or underservedMarketing at its best should be about connecting in inclusive and authentic ways that reaches audiences from many different backgroundsDiversity affectstouches everythingquotThis year39s choice for word of the year was an overwhelming favorite among the votes castquot said ANA CEO Bob Liodice quotThe votes and the verbatims were a clear testament to the importance of diversity in our industry and the seriousness in which our community is addressing the issuequotOther top choices in the ANA 2021 Marketing Words of the Year voting were cookieless metaverse and customer experience CX Previous ANA Marketing Words of the Year were pivot 2020 personalization 2019 brand purpose 2018 artificial intelligence 2017 transparency 2016 content marketing 2015 and programmatic 2014Diversity has been a key focus of the ANA39s Global Growth Council which was established by the ANA and Cannes Lions to focus on driving enterprise growth Diversity Equity and Inclusion is a primary area of focus for the ANA Growth Agenda under the Society and Sustainability growth priority Diversity has been front and center at ANA in 2021 with initiatives includingquotA Diversity Report for the AdvertisingMarketing Industryquot revealed that the overall ethnic skew of employees in clientside marketing departments is more diverse than everThe ANA Educational Foundation AEF published quotMy Voice Matters Linking Inclusion to Business Growthquot which looked at three key areas that linked to business performance My Voice in the Room My Voice in the Company and My Voice in the IndustryANA39s Alliance for Inclusive and Multicultural Marketing AIMM developed and released multiple DEI tools Maturity Model SelfAssessment Action Plan and Scorecard and resources AAPIAABlackLGBTQ Educational Fact PacksThe report quotThe Growth of Supplier Diversityquot provided a deep dive into supplier diversity in marketingadvertising covering areas including benefits challenges spend goals and measurementThe report quotAnd Now a Word from the Diverse Suppliers The Supplier Perspective on Certificationquot surveyed suppliers on the ANAAIMM list of certified diverse suppliers The focus was on certification to understand its importance benefits challenges easedifficulty of the certification process and moreClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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"Diversity" Voted ANA 2021 Marketing Word of the Year

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"Diversity" Voted ANA 2021 Marketing Word of the Year

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