Doing More With Your Ad Dollars: An Independent Retailer’s Guide to Advertising

Weamp8217ll always stress the importance of a solid paid marketing plan but there are plenty of ways your business can aid in that plan From affordable options to free organic reach we are sharing all of our tips and tricks on how small independent retailers can stand out to consumers and do more with their ad budgetSocial MediaNever underestimate the power of a solid social media plan Did you know 94 of small businesses that use social media for marketing rely on organic nonpaid content Your followers and potential customers want to hear from you Ever searched a business and saw they werenamp8217t on social media Or maybe hadnamp8217t posted in ages Being active on social media not only legitimizes your business but gives customers a chance to know who you are and what you are aboutSharing and creating content doesnamp8217t have to be hard Follow brands that inspire you or align with your business Sharing their content can lead to more engagement and potential follows from likeminded accounts Create posts that align with your customer base Sharing tips and tricks helpful information as well as promos and giveaways are all great posts for engagementAnd donamp8217t forget the power of video Did you know half of social media users prefer video over other types of content While highquality video is a must if youamp8217re scaling your advertising efforts to linear or CTV platforms lowquality video can be a good thing when sharing on social media amp8212 making your brand feel authentic Donamp8217t overthink your social presence being present is already a step in the right directionEmail MarketingEmail marketing can generate a lot of return for minimal investment With the right strategy and content email marketing can help you build relationships with your clientele amp8212 from gaining new customers to retaining your most loyal ones There are many different formats and opportunities to use email marketing for exampleWelcome EmailsWelcome emails are a perfect way to set expectations with new clients and often perform extremely wellNewslettersCreate value for your product or service by sending newsletters to current clients Giving them free valuable information about your expertise can create loyal customers who trust your brand as the knowall and gotoSpecial Offers or IncentivesWe all have our favorite brands services and products that we look forward to buying from amp8212 especially when sent a promo code or coupon These emails are a fast and efficient way to spread awareness of your latest offerWhatever content you decide to produce email marketing can provide valuable insights and data and be an easy effective way for your business to prosperAdMessengerReaching your exact audience doesnamp8217t have to be overly expensive or complicated On average people spend five hours a day on their phones mostly in apps AdMessenger by a4 allows you to target users on mobile and primarily inapp This fully customizable scrolling text display ad allows your business to use its logo and branding colors and easily change up your messaging amp8212 at any time The best part Thereamp8217s no production cost or lag time amp8212 making for a simple affordable way to stand out with targeted advertisingRate My ProfessorsDid you know that there are over 19 million college students in the US While many may think this young demographic doesnamp8217t have the finances to make financial decisions students have a spending power of over 593 billion in the US Owned and operated by Altice USA Rate My Professors is one the most recognized and trusted resources for class and professor ratings With over 38 million page views per month display ads on Rate My Professors can easily geotarget audiences on a city state or national level making this an easy avenue to get your brand in front of large audiencesConclusionNot every business has a massive budget or numerous resources to advertise which is okay It doesnamp8217t mean there are not options for every budget Whether there are things your brand does internally or simple solutions we provide here at a4 we have your back Contact us today to speak to one of our trusted experts in advertisingPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Doing More With Your Ad Dollars: An Independent Retailer’s Guide to Advertising

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"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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"About That" with Carl Mayer: Corinne Casagrande (Episode 8: Consumer Spending) - By Carl Mayer

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