Once upon a time, you could reach voters and capture 1,000 gross rating points just by running your political ads on Walter Cronkite’s evening newscast. Television news has changed significantly since those days, but for political advertisers, the perception has not. To help address this, Effectv has recently published a report entitled, For Political Marketers: TV Viewership Myths and Realities, which can be downloaded here.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.