Eighty-Eight Million Americans at Risk for Type 2 Diabetes Can Change Their Outcome

Type 2 diabetes is one of the chronic health conditions that poses a significant risk for complications to those who contract COVID19 A recent study showed type 2amp160diabetes is one of the top comorbidities associated with COVID19 severity and deaths1amp160amp160That39s why the AMA the CDCamp160and the Ad Council have launched a series of new public service announcements PSAs taking a serious look at prediabetes a condition that if left unchecked often leads to type 2 diabetesAs part of the quotDo I Have Prediabetesquot campaign the new quotChange the Outcomequot PSAs created pro bono by creative agencies Grey New York and WordsworthBooth raise awareness that prediabetes shouldn39t be taken lightly and that it can be reversed The quotChange the Outcomequot campaign includes a complementary suite of new print radio outofhomeamp160and digital banner assets that compare the risk of prediabetes to much less likely eventsquotLife sometimes grants us an opportunity to make small changes that can have profound effects on the trajectory of our health and our livesquot said Christopher Holliday PhD MPH director of the Division of Diabetes Translation at the Centers for Disease Control and Prevention quotDiabetes affects every part of the body and can lead to a cascade of negative health outcomes significantly impacting a person39s quality of life A prediabetes diagnosis sounds the alarm letting people know that they need to change course and take the opportunity to prevent this devastating disease before it39s too latequotIn the United States some 88 million Americans more than 1 in 3 are living with prediabetes and more than 84 don39t even know they have it Prediabetes can increase a person39s risk of developing type 2 diabetes heart diseaseamp160and stroke Research shows that once people are made aware of their condition they are more likely to make the necessary longterm lifestyle changes such as eating healthier managing weightamp160and being active that can help prevent or delay the onset of type 2 diabetesquotRaising awareness of prediabetes and stressing the importance of people knowing their risk is critical particularly now as the COVID19 pandemic amplifies the negative health risks associated with chronic health conditionsquot said AMA President Gerald E Harmon MD quotThrough our latest campaign we aim to help more of the millions of Americans living with prediabetes find out whether they have the condition Anyone who learns through the online test that they may be at risk for prediabetes should consult their physician right away to confirm a prediabetes diagnosis and learn how making lifestyle changes can help them keep type 2 diabetes at bayquotThe new multiplatform communications campaign shows how prediabetes can be reversed through individual lifestyle changes and encourages audiences to visit DoIHavePrediabetesorg amp160PodriaTenerPrediabetesorg in Spanish where they can take a oneminute risk test to determine if they are at risk for prediabetes If someone receives a highrisk score the campaign encourages them to speak with their doctor to first confirm a diagnosis of prediabetes then enroll in theamp160CDC39s National Diabetes Prevention ProgramquotIn light of the COVID19 pandemic this new phase of our type 2 diabetes awareness work takes a more serious tone than past efforts to emphasize the importance of an early prediabetes diagnosisquot said Heidi Arthur chief campaign development officer at the Ad Council quotOur aim remains the same as we equip people with the tools to both find out where they stand and take steps towards a healthier lifestylequotThe campaign website also features lifestyle tips and links to theamp160CDC39s National Diabetes Prevention Program which connects visitors to a registry of more than 1700 inperson and online CDCrecognized programs across the country Consistent with the Ad Council39s model all media will run entirely in donated time and spacequotIt39s very rewarding to be involved in a campaign like thisquot said Tim Jones CCO of Pharma at Grey New York quotThe need to remind people that they have the power to change the outcome of their prediabetes is crucial We hope that this work connects with the right people to bring about this change in a meaningful and sustained wayquotquotIn life we don39t often get the chance to change outcomes but with prediabetes you canquot said Tony Mennuto president WordsworthBooth quotOur audio campaign zeros in on that important and positive distinctionquotThe AMA and the CDC are working with their local offices affiliatesamp160and partners to promote and activate the campaign in their communities with evidencebased materials to aid physicians and other health care providers in the screening diagnosisamp160and treatment process Since the awardwinning campaign launched in January 2016 37 million people have learned their risk for prediabetes through the online risk assessment and risk test videos1 Diabetes Care COVID19 Severity Is Tripled in the Diabetes Community A Prospective Analysis of the Pandemic39s Impact in Type 1 and Type 2 Diabetes Available at httpsdoiorg102337dc202260Click the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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