Emotient: Facial Expression Recognition "Trumps" All

Emotional testing, neuroscience and community based measurement are expanding the boundaries of traditional research, including political research, by offering new, insightful tools to predict audience and consumer behavior. A particularly interesting example is the work being done by Emotient, a three-year old San Diego based software company focused on the emotional measurement space. Their position: emotions drive spending. By focusing on facial expression recognition and registering an emotion via a facial expression, Emotient predicts the emotional resonance of any visual, including advertising messages, talent, video content, and even a political candidate.