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Erosion of Client-Agency Trust in the Procurement Era -- J. Francisco Escobar

Erosion of Client-Agency Trust in the Procurement Era -- J. Francisco Escobar

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J. Francisco Escobar photo

J. Francisco Escobar

Publish date

March 13, 2015

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The Myers Report

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Thought Leaders

WHY WE NEED TO RESTORE THE MOMENTUM OF TRUST IN THE PROCUREMENT ERA Much change has taken place in the marketing services industry since the year 2000. The advent of the “Procurement Era” along with two severe economic shocks -- the dot-com bust and, more recently, the “Great Recession” -- have taken a toll on the most important component of marketing services relationships: The element of trust. Three major areas are responsible for this erosion of trust between marketing clients and their agency partners: Transparency, Equity and the Interpretation of Value. Without agreement on standards and guidelines in these vital areas, individual marketers have been left to their own devices, while individual agencies have been somewhat defenseless against a hodge-podge of interpretations and practices that threaten the very fabric of commerce.

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J. Francisco Escobar photo

J. Francisco Escobar

J. Francisco Escobar, founder of JFE International Consultants, is a business management advisor to global advertisers and agencies in the marketing services industry. He has restructured and stewarded major agreements from both sides of… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Advancing Diversity
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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    Advancing Diversity Hall of Honors
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