In America, we all know small towns where gossip travels fast and scandal travels even faster. When I saw the trailer for the drama Three Billboards Outside Ebbing, Missouri, I thought about that need we all have to be heard, and how sometimes drastic times call for drastic measures (see image from movie above). A line from the trailer really struck me: "The more you keep a case in the public eye, the better chance you have of getting it solved." And then it hit me: Three Billboardswasn't using billboards as just as a plot device, but as a scene-stealing main character. Why? Because out-of-home (OOH) advertising has a way of stopping you in your tracks.