Five Tips You Can Use Right Now... From The Dentist! - Walter Sabo

It was nice that they were open on Saturday but that39s not worth writing about When I walked in I was greeted by an extremely enthusiastic sympathetic and knowledgeable receptionist She did not start by saying quotWhat insurance do you havequot She started by saying quotIt39s awful to lose a filling how do you feel I39m glad I could get you in todayquotThe forms Yes fill out the forms but she offered to fill most of it out and said quotWhile you39re doing that would you like coffee tea espressoquotAnother patient walked in and she saidquotDid you just call You got the last appointmentquot Like he had won a car The woman with him greeted the receptionist and was asked quotDid you refer himquot The woman said yes and the receptionist said quotGreat he gets 5000 off the first visit and you get a 5000 gift card Where do you want it to Best Buy JC Penny39s Bed Bath and Beyond EVERY TIME you bring in a new patient you get another gift card no limitquot httpwwwcentralparkwestdentistrynetholidayhtmlOk this was differentI got into the Dentist39s chair ON TIME and it was a real dentist on a Saturday not a new dentist It was the owner I got into his chair and I said quotI don39t know what you pay your receptionist but whatever it is give her a raisequot quotI did two weeks agoquot He saidI asked him quotWhere did you learn how to marketquot And here are the five tips1 The Dentist39s website is 100 transactional You can book your appointment online With one click you can see the specials discounts loyalty programs and all the information you need No registration No layers and layers of nonsense It39s the cleanest website2 quotI sent my entire support team to the RITZ CARLTON SCHOOL OF HOSPITALITY for training on how to greet patients and answer the phonequot Whoa Venture Capitalists ALWAYS imagine they can save money by putting a telephone phone and a directory at the front desk rather than a trained greeter They are throwing money away and making the office LESS efficient3 Positive feedback the moment a person comes in the door Help the customer understand instantly that their concerns are valid not unique and it will require little effort to resolve them4 A loyalty program with no limit Most loyalty programs have jackass limits on rewards or the exercise of those awards The dentist doesn39t want a cap on the volume of his business so he doesn39t put a cap on how many rewards he gives out for new customers5 ONESIE I mentioned that my wife was about to have a baby IMMEDIATELY the receptionist said quotOh we39ll send you a ONESIE to your homequot Now let me tell you there is no greater sucker punch for a customer than giving their newborn a ONESIE as you can see here DOROTHY SABO in 2002 wearing at 1010 WINS News radio ONESIE Do you have a stack of logo ONESIE39s in your office No Big MistakeService matters John F Lhota DMD did his job artistically never hurt me at all during the longish procedure and the result is terrific No I39m not receiving a free anything for this blogI39m not a sleazy Mom but I am happy to pass along some useful customer service informationWalter Sabo is the founder and creator of Hitviews HITVIEWS is a company serving brands that wish to reach millions of customers using online video created by WebStars Walter can be reached at waltersabomediacomThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Five Tips You Can Use Right Now... From The Dentist! - Walter Sabo

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