Like the drummer in a band who may be out of the spotlight but keeps the song moving, the ops team for a media organization plays a similarly crucial role in launching and pacing a campaign. They're the ones who are in the middle of it all, managing handoffs, deliverables and timelines, not to mention monitoring the campaign, all of which are critical for success. So, like a drummer who suddenly stopped playing mid-song, a campaign without ops just wouldn't sound right. But when that campaign delivers, it commands a repeat performance (that means revenue).
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