The words "injured" and "billboard" have become synonymous. Seriously, how many bad designs have you seen on billboards that say, "Injured?" or "Car Wreck?" How many Out of Home ads have you seen that look like some hack snapped a dimly lit portrait shot using their iPhone 3 resulting in a poor man's 40-Year-Old Virgin poster? There are so many ads that look exactly the same for the legal industry, where the only difference is head-shots and phone numbers. We know the OOH business can do better. We must do better! Please, if you are in any way shape or form associated with the legal OOH category, please stop posting ads that fit the description listed above. Why stop? Because ads like that bring little to no value to your client, their consumer or our industry. What should you do instead? Make sure the ad doesn't suck!
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