James Rothwell, Vice President, Global Agency, Brand & Industry Relations at Comcast Advertising, can be considered a television evangelist. He currently handles responsibilities across FreeWheel and Spotlight, which means he manages both the sell and buy side of the business. “Four years ago, I actually wrote my own job description, pitching to the FreeWheel CEO at the time that we needed to push our thought leadership out there, sharing the story about premium video and why TV is important to buyers,” he explained. "It was a time when digital video was gaining a lot of traction in the marketplace.”
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