The media industry’s transition into more data driven solutions enables us to get closer to a highly valuable consumer target. Data ubiquity and modeling capabilities have definitely changed the landscape. That said, Gary Reisman of LEAP Media Investments believes a new approach that adds consumer emotional attachment into the process can significantly improve audience-based targeting, both in the quality of the audiences targeted and ROI resulting from media investments toward those audiences.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.