The media industry’s transition into more data driven solutions enables us to get closer to a highly valuable consumer target. Data ubiquity and modeling capabilities have definitely changed the landscape. That said, Gary Reisman of LEAP Media Investments believes a new approach that adds consumer emotional attachment into the process can significantly improve audience-based targeting, both in the quality of the audiences targeted and ROI resulting from media investments toward those audiences.
Gary Reisman of LEAP on Next Gen Audience-Based Targeting
![Gary Reisman of LEAP on Next Gen Audience-Based Targeting](/media/articles/gary_reisman.jpg.550x380_q85_box-0%2C37%2C426%2C333_crop.jpg.webp)