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Global Marketing Monitor: Weekly Market Trends (May 15, 2021)

  • # advertising

  • # data

  • # market

Global Marketing Monitor: Weekly Market Trends (May 15, 2021)

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Brian Wieser

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GroupM InSites

General market inflation is elevated at present, which will have meaningful implications for marketers if it rises further and persists, although for the moment expectations are relatively contained. Digital advertising, by contrast, looks better positioned to continue growing at a very high level around the world, aided by new sources of spending such as app developers, manufacturers in China spending abroad and higher levels of e-commerce spending.

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Brian Wieser photo

Brian Wieser

Brian Wieser is Global President, Business Intelligence for GroupM, WPP’s media investment Group. He is leading GroupM’s thought leadership practice to ensure that WPP’s clients receive actionable marketplace intelligence on markets, audien… read more

TAGS:

  • # cost

  • # marketer

  • # business

  • # product

  • # world

  • # pricing

  • # company

  • # sales

  • # video game

  • # customer

  • # television

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