Not that long ago, cable system and satellite operators shared a mindset of addressable advertising as just a better, effective revenue-producing way to use the two or three minutes an hour set aside for local messages by a variety of linear basic cable channels. Now that many linear basic channels allow operators the ability to sell addressable commercials during national ad breaks (around 14-18 minutes per hour), those addressable ambitions are rising as this Upfront/NewFront sales season gets underway.
Go Addressable's 2024 Goal: Expand The Parameters Of Addressable Ads
![Go Addressable's 2024 Goal: Expand The Parameters Of Addressable Ads](/media/articles/Larry_Allen_2_s4hRSdu.jpg.550x380_q85_box-183%2C0%2C1873%2C1173_crop.jpg.webp)