Investors and innovative companies have long been obsessed with emerging markets — and for good reason. While sustained growth was once a worthy objective, the new imperative is fast growth. And there are few better ways to achieve it than being first to new a market. But this ambitious search for unexploited white space has many businesses looking in the wrong places and overlooking the enormous potential in the "gray space" right here at home.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.