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GSTV's Eric Sherman on Measuring Cross-Platform Video Advertising

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GSTV's Eric Sherman on Measuring Cross-Platform Video Advertising

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Charlene Weisler

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One of the most dynamic areas of advertising research today is the evolution of holistic, cross-platform video measurement. The recently announced partnership between national video network GSTV and analytics heavyweight Comscore opens a new front in this pursuit. Consumers engage with GSTV outside the home, on their path to purchase -- and this new measurement will follow. Agencies will soon be able to plan media buys on GSTV alongside other digital video investments.

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
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Future of Men
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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