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Brand Safety: A Path to Victory in Fighting Content Pirates

Brand Safety: A Path to Victory in Fighting Content Pirates

Author

John Montgomery photo

John Montgomery

Publish date

June 12, 2018

Channel

GroupM
2 64

We've made tremendous progress in recent years with our industry's fight to improve brand safety.  In one of the most important fronts in that war -- inadvertent brand association with pirated content and intellectual property -- we are moving closer to victory, a goal we can reach if every marketer agrees to take a single additional step to raise its standards and end the flow of money to the criminals.

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John Montgomery photo

John Montgomery

John Montgomery is GroupM’s Executive Vice President of Brand Safety.  He was appointed to this role in August, 2016 to ensure that GroupM clients’ brands are protected from risks in the digital supply chain, like fraud and piracy, and … read more

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