Chances are this article is being read on a phone, computer, tablet or projected onto a TV. Screens are everywhere and often times as advertisers, finding the right audience and the right combination of screens to see a brand's content can be challenging. Despite advancements in advertising solutions, marketers are struggling with how to reach the right audiences consistently and efficiently across all devices. According to a 2021 study conducted by Deloitte on connectivity and mobile trends, the average home has 25 connected devices.
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