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Havas Street: Five Tips to Surfing through Your Next Activation

Havas Street: Five Tips to Surfing through Your Next Activation

Author

Adrienne Cadena photo

Adrienne Cadena

Publish date

December 06, 2016

Channel

Thought Leaders
19 12 49

In today’s evolving world, consumers are constantly bombarded with information from brands. Whether it’s at retail or in their Instagram feeds or while reading their favorite blogs, consumers are receiving messages from brands fighting for their attention. For marketers, this poses a new challenge: Not only do you need to think of something unique and clever that stands out to your savvy target consumer, but you also must make the engagement last and have greater impact. Event marketing is an excellent tool to engage consumers and provide them with an experience that connects on an emotional level; however, the best campaigns tell a story that amplifies the activation with greater newsworthiness and socially sharable content.

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19 12 49
Adrienne Cadena photo

Adrienne Cadena

Adrienne Cadena was just 24 when she took over Formula’s struggling experiential marketing division in 2009. Since then, the Millennial executive has turned Havas Street, which is owned by Formula’s parent company Havas, into one of the agen... read more

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