Hearst Will Be “Everywhere”: NewFront News and Views

Venue amp160Skylight Modern the downstairs space on W 27th St that previously served as home base to NewFront originator Digitas as well as a memorable CNN Upfront several years ago amp160H as in Hearst marked the spot for this event thanks to that letter posted on the street level entrance amp160The layout was simple stage in front bar in the center and a group of exhibits scattered along the walls showing off videos in a specific category such as quotLet39s Eatquot for food and quotI Like What You39re Wearingquot for fashion Under each screen in the quotLet39s Eatquot section were drawers with appetizers inside amp160Most of the attendees had to stand throughout the event with just a few high tables and chairs to use near the stage amp160Preshow lighting was too dark at times and much of the DJ music was pulsating techno tunes that unsettled the nerves amp160Grades 4 Jacks for the layout and execution of the exhibits 2 Jacks for the overdone hipnessPresentation amp160All about each Hearst magazine using every digital and social media opportunity at its disposal to reach Millennials teens and kids aka the quotEverywherequot strategy amp160Each opportunity represents a direction for quotour brands to define the cultural conversation of the momentquot explained Hearst Digital Media President Troy Young amp160Name the publication and companion Web site Cosmopolitan Seventeen Esquire Good Housekeeping and somehow over the next 12 months they will introduce one or more new digital initiatives whether new video series mobile content or customized features for Facebook and Snapchat amp160Several magazines may team up for special partnerships such as with Harness Harness Your Energy to Power Change a new Web outreach from actressmedia entrepreneur America Ferrara Ugly Betty Superstore amp160Grade 35 Jacks amp160Pictured at top left to right Young Ferrera Cosmopolitancom Editor Any Odell and Senior Vice President and Editorial Director of Hearst Magazines Kate LewisNews amp160Hearst will kick off a smart TV set and device initiative the second half of this year putting together several video apps for Amazon Fire TV and Roku amp160Which magazines will be involved and what content will be produced or showcased will be determined over the next few months Separately Delishcom just two years old and drawing more than 17 million views a day for its cuttingedge food videos will partner with FYI AE Network39s lifestyle TV channel which Hearst coowns on viral eatsoriented series Delish TV this fall amp160Missing from the conversation amp160Esquire Network39s upcoming conversion from linear diginet to smart TVdevice serviceamp160 Grade 3 JacksHost amp160Handled by Troy Young Digital Media Senior Vice President Lee Sosin and a number of Web site editorial directors amp160All were polished and engaging amp160Grade 3 JacksStar Time amp160Ferrara whose appearance was not headlined in advance showcased her Harness project with passion and had a great time with the attendees afterward amp160Grade 35 JacksCuisine amp160Bountiful with drinks at the bar skimpy on the appetizers amp160If guests didnamp8217t visit quotLet39s Eatquot and pulled the drawers out they had nothing to taste unless people with long thin boards or balloons brought food to them amp160Best eat yellowtail pumpkin crisps muffin tin macaroni and cheese flavored with olive oil and panko break crumbs and canoli cones mini ice cream cones stuffed with while canoli filling and chocolate chips Worst eats the lack of eats amp160Grade 2 Jacks Note Cuisine ratings do not figure in the overall Jacks scoreData Insight amp160More than 500 pieces of content are generated every day by Hearst39s digital employees reaching more than 300 million people worldwide More than 15 billion video views alone in April and 10 million Snapchat clicks a day amp160Grade 3 JacksInnovative Opportunityamp160 Ground floor participation in Glo new Web site launching this fall using humor to highlight healthy lifestylesamp160 Grade 25 JacksOverall Grade 3 Jacks The presentation was short under 30 minutes snappy and demonstrated how widespread this company39s digital movement is getting Could have used more detail on when to expect the new content and less moody lighting and technopopNext up YouTubeOur Jacks system in reviewamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211 Fair 1 Jack amp8211 Poor 0 Jacks Don39t go therePhoto credit Jim JosephsStudio Damp160amp160Click the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Hearst Will Be “Everywhere”: NewFront News and Views

Author

Publish date

Channel

Simon Applebaum

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Hearst Will Be “Everywhere”: NewFront News and Views

Enjoying This Commentary? There's More to Love

Simon Applebaum

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies