Intimate conversations with a former president, interactive zombies, make-your-own-meth labs and late-night concerts hosted by The Roots. Welcome to the Upfronts. The craziest part of the television season is the one most viewers never see. Throughout the spring and culminating in the third week of May, advertisers from around the world assemble in New York City to get a preview of what the television and cable networks will broadcast the next fall, with the objective of enticing them to commit to spending their dollars up front — hence the name, "Upfront."
HISTORY's Moment in Media: How "Upfront" Became a Noun Over Decades of Ad Sales Innovation