Over the past five years, FIG has been at the forefront of data-powered creativity, leveraging our own creative data system and set that lives within StoryData™ to help brands and CMOs make better creative decisions. This forward-thinking approach has placed us well ahead of the curve in how generative AI will transform the work we do, and we fully intend to keep investing and innovating. But as the CEO of a thoroughly modern agency, I’m just as excited about AI’s potential to radically impact how we work, opening the door for increased human creativity, productivity and freedom. Can AI drive Advertising Happiness?
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