How Do Banks & FinTech Companies Sound? Amp Sound Branding Shares Industry Insights & Analysis

Banking by the NumbersCollating information from the annual Best Audio Brands index alongside comprehensive desk research artificial intelligence evaluation and social media examination amp analyzed 55 traditional banks and 10 FinTech companies on their sonic performanceData shows that owned music is trending upwards however banks and FinTech companies are missing out on a vast potential of boosted recall and familiarity by forgoing investment into holistic sonic strategy The industry is plagued by low sonic logo usage across the sector with 46 of financial brands using sonic logos in the past year all of which emerged from the traditional banking sector Exploring beyond sonic logos will lead to enhanced brand awareness augmenting efforts across digital channels and leading to additional understanding and comprehensionHighlights from the results include a sharp uptick in newer banks investing in sonic assets however the industry suffers from a rampant stock music problem Stock music can lead the consumer to feelings of indifference and apathy preventing future market penetration With the rising trend of sonic investment in the sector amp believes that now is the time for brands to step outside of the traditional sonic logo and embrace an allencompassing sonic strategyRebuilding Relationships with SoundThe emergence of new digital touchpoints will allow for better targeting and sound will prove crucial for financial institutions to win the business of the next generation of moneymakers and investors This generation must be approached with bespoke concepts that far exceed online functionality the banking requirements for Gen Z are not analogous to other demographics and will necessitate partnerships built on trust and straightforward answers Loyalty is key for banking institutions with the average adult in the US maintaining the same checking account for 17 years Customer acquisition is paramount for these providers however payment practices are shifting with digitization making client allegiance much harder to come by This is where sonic branding can be the difference maker driving not only recall and memorability but also trust authenticity and ultimately connection A key opportunity for improvement can be found in fostering functional and flexible UXUI sounds effectively contributing to brand personality while maintaining a holistic sonic identitySonic Targeting and Techamp8217s Role in the Future of BankingThe banking sector has always been early to adopt Tech innovation dating back to 1997 with the first banking service debuting online courtesy of Sumitomo Bank Fast forward to current day according to UBS Evidence Lab the Banking industry has been the fastest adopter of AI With Voice Assistants emerging and smart home device transactions expected to hit 164 billion by 2025 this trend of prolific ingenuity is not one amp sees dissipating any time soon Next steps seem to point to the Metaverse with other sectors already seeing quite of bit of success in the virtual space The Entertainment Industry has pioneered this new touchpoint with celebrities like Snoop Dogg and Travis Scott and labels like Sony and WMG already seeing positive returns with various projectsFor this edition of amplify Michele Arnese amp sound branding Founder Global CEO and CCO spoke with two leading voices in the industry Christoph Ramler Group Brand ampamp Communication Intelligence Lead at UniCredit andamp160Carla Calandra Trends Analyst at Wunderman Thompson Intelligence surrounding the role of sonic in the Metaverse with the overarching theme of Banking institutions Amp also worked alongsideamp160Liz Song Global Category Development Officer Financial Services ampamp Insurance at Spotify receiving a guest editorial from her regarding the engagement of Gen Z and Millennials using AudioClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

How Do Banks & FinTech Companies Sound? Amp Sound Branding Shares Industry Insights & Analysis

Author

Publish date

Channel

Michele Arnese

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

How Do Banks & FinTech Companies Sound? Amp Sound Branding Shares Industry Insights & Analysis

Enjoying This Commentary? There's More to Love

Michele Arnese

TAGS:

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies