With the ubiquity of content marketing today, creating new ways to marry brands with creative is essential. For Episode 37 of Insider InSites, showrunner and Executive Producer of I Do to the Venue, Victoria (Tori) Riess, explains how they built brands into the new reality show right from the "jump." In the format of "hunter" shows (think Million Dollar House Hunters), I Do follows a couple touring three wedding venues and ultimately reveals the results of their big decision of where to get married. For this spin, The Knot Worldwide and Bloomingdale's were co-starring brands woven into the content.
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