As retail becomes increasingly digital, greater pressure is being felt on the brick and mortar side of the business. But even online retailers face challenges, according to Esteban Ribero, Senior Vice President, Planning and Insights, Performics. His company recently fielded a study using the Digital Satisfaction Index™ (DSI) to measure online consumer attitudes. "We executed a retail-specific DSI study surveying 1500 respondents that compared digital satisfaction for specific brands, as well as another study with 500 respondents for retailers in general" he explained. (You may download the Digital Satisfaction Index results below.) Esteban recently discussed issues related to digital satisfaction and the changing retail landscape with MediaVillage.
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