While the year of mobile is long gone, the era of 5G and the decade of connectivity are only beginning. Connectivity in marketing is a concept that applies to how your campaigns work with and inform each other across channels, but it also refers to how you connect your brand's message to your audience.
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Jason Kuperman is Senior Vice President and Chief Product Experience Officer for ON Smart Media, a division of Outfront Media. At ON Smart Media Jason is closely involved in product strategy for the team responsible for bringing the precision and … read more
