No matter who showed up at the Interactive Advertising Bureau's eighth annual Podcast Upfront May 11, there was something to learn and act upon. The event at Convene's spacious Rockefeller Center facility -- home earlier this year to NBCUniversal’s One23 conference and the IAB's PlayFronts -- brought together representatives from many sides of the podcasting spectrum, be they hosts, producers, platforms, advertisers or executives and creatives from technology and marketing agencies. Hundreds more from around the U.S. and elsewhere watched the event on a virtual hookup.
IAB's 2023 Podcast Upfront: Building an Ad-Supported Media Superhighway
