As the "cookiepocalypse" looms closer on the horizon, advertisers, agencies and publishers must adapt in anticipation. Those who respond rapidly to construct flexible and robust data strategies will be in the driver's seat, while those who do not will be playing catch-up. In this session we'll discuss the challenges and opportunities surrounding identity management and resolution, as well as what marketers can do to position themselves for the "new normal" in 2021 and beyond.
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